About KLAXA
Built to be heard.
KLAXA started in 2025 in a shared kitchen in Oakland, with one question: why do energy drinks taste like melted candy? Two years and six flavours later, we’re still asking.
KLAXA / About
Est. 2025 · Oakland, CA
14 people
The short version
Real fruit, loud fizz, honest labels.
We wanted a can that tastes like the fruit on the front, has the caffeine printed where you can see it, and cracks loud enough to be a small event.
Every flavour starts in the same kitchen, gets tested by the crew and changes at least five times before it ships. Siren took eleven tries. Blackout took a year.
We now fill about 90,000 cans a month on a partner line in Oakland, and ship to stores in 38 states.
So far
Two years, six cans.
Mar 2025
Siren, attempt eleven
The first flavour that tasted like the fruit on the label. 400 cans, filled by hand.
Sep 2025
The crew
Nadia, Theo and Ines join. First Crack Night in a borrowed warehouse.
Apr 2026
38 states
Static, Floodlight and Nightshift launch. 2,000 fridges and counting.
Oct 2026
Whiteout and Blackout
Zero sugar lands, the cola arrives and the Bowl to Bowl tour hits six cities.
By the numbers
90k
cans filled a month
2,400
fridges in 38 states
11
tries to get Siren right
78 dB
the crack, at arm’s length
Demo figures for layout. Replace with your own.
House rules
Three things we won’t do.
01
Hide the caffeine
The number goes on the front of the can, big enough to read without your glasses.
02
Promise you superpowers
It’s a cold, fizzy, caffeinated drink. It tastes great. That’s the pitch.
03
Wrap cans in plastic
Printed aluminium only. No sleeves, no shrink wrap, no plastic six-pack rings.
Last call
Crack one open.
Free shipping over $40. Five flavours, one very loud can.
